Marketing workshops to grow your small business.

Helping Sydney’s small businesses attract customers and grow sales.

Pink background with a simple outline of a megaphone and sound lines indicating noise or announcement
Pink background with a faint outlined star near the top.
Blank pink sticky note with purple tape at the top, tilted slightly.
A woman selecting flowers at a flower shop, with various colorful bouquets and arrangements displayed around her.

Workshops for Sydney small business owners.

The Small Business Collective offers hands-on workshops for Sydney small business owners.

Learn practical marketing, social media, and business launch strategies that help you attract customers, increase sales, and grow your business with confidence.

Whether you’re just starting out or looking to take your business to the next level, our workshops provide actionable tools and strategies that actually work.

Here’s to the next step in your success story

Explore Workshops
Night scene of a lively outdoor bar or restaurant decorated with hanging red lanterns, with people socializing and dining under the lanterns.

About
The Small Business Collective

I’m passionate about helping small businesses thrive.

“I started The Small Business Collective to bring my 22 years of Advertising and Marketing experience directly to Sydney’s small business owners.”

With the right expert in your corner (that’s me), businesses of any size across Sydney can connect with their audience, build loyal customers, and thrive. My mission is to make marketing accessible, actionable, and tailored to the realities of running a small business today.

Running a small business in Sydney is tough right now, and it can feel like you’re doing it all alone…

Running a small business in Sydney is tough right now, and it can feel like you’re doing it all alone…

A stainless steel kitchen sink filled with used coffee cups, glasses, and mugs, some with coffee or water leftovers, and a coffee scoop in the sink.

…but that’s why we exist

The Small Business Collective delivers hands-on marketing workshops designed to give you clarity, confidence, and practical strategies that actually work. No jargon, no fluff, just tools you can put into action straight away to attract more customers, grow your business, and run it more smoothly.

When you join a workshop, you’ll:

Attract and keep the right customers

Build a brand people remember

Price and package your products or services with confidence

Turn your customer experience into your best marketing tool

Simplify your systems so your business runs smoothly (even when you’re off the clock)

Connect with other Sydney small business owners and share ideas

Get ongoing tips, resources, and updates to keep your business growing

A line drawing of a megaphone emitting sound lines
Check Workshops
Display window of a lighting store showing various table and floor lamps with colorful shades, along with a text overlay about small business owners attending workshops.

Practical workshops to help your business grow

Whether you’re just starting out or ready to take your business to the next level, our hands-on workshops give you simple, actionable strategies that actually work. Each session is designed for busy Sydney small business owners - no jargon, no fluff, just real results.

A blank, light gray background with concentric circles in the center

Upcoming Workshops-

Marketing Made Easy

  • Inner West

    Location: Marrickville

    Next Workshop:
    Monday 23rd February
    Tuesday 24th February

    Build a clear, practical marketing plan you can actually use, in one focused day.

    Focus: Cut through the noise and focus only on the marketing activities that drive real results for your business.

    Description: Learn the simple steps to attract customers, get noticed, and grow your revenue, without overcomplicating things. You’ll walk away with a clear marketing plan you can confidently implement.

    Particularly suited to:
    Retail, hospitality, creative and wellness businesses in the Inner West.

  • Inner West North

    Location: Balmain

    Next Workshop:
    Monday 10th March
    Tuesday 11th March

    Build a clear, practical marketing plan you can actually use, in one focused day.

    Focus: Cut through the noise and focus only on the marketing activities that drive real results for your business.

    Description: Learn the simple steps to attract customers, get noticed, and grow your revenue, without overcomplicating things. You’ll walk away with a clear marketing plan you can confidently implement.

    Particularly suited to:
    Owner-operated retail and service businesses looking for clearer local visibility.

  • Sydney City Fringe

    Location: Surry Hills

    Next Workshop:
    Monday 16th March
    Tuesday 17th March

    Build a clear, practical marketing plan you can actually use, in one focused day.

    Focus: Cut through the noise and focus only on the marketing activities that drive real results for your business.

    Description: Learn the simple steps to attract customers, get noticed, and grow your revenue, without overcomplicating things. You’ll walk away with a clear marketing plan you can confidently implement.

    Particularly suited to:
    Founder-led businesses, studios and professional services.

  • Sydney Eastern Suburbs

    Location: Bondi Junction

    Next Workshop:
    Monday 23rdMarch
    Tuesday 24th March

    Build a clear, practical marketing plan you can actually use, in one focused day.

    Focus: Cut through the noise and focus only on the marketing activities that drive real results for your business.

    Description: Learn the simple steps to attract customers, get noticed, and grow your revenue, without overcomplicating things. You’ll walk away with a clear marketing plan you can confidently implement.

    Particularly suited to:
    Brand-led businesses ready to refine their positioning and turn attention into revenue.

  • Northern Beaches

    Location: Manly

    Next Workshop:
    Monday 31st March
    Tuesday 1st April

    Build a clear, practical marketing plan you can actually use, in one focused day.

    Focus: Cut through the noise and focus only on the marketing activities that drive real results for your business.

    Description: Learn the simple steps to attract customers, get noticed, and grow your revenue, without overcomplicating things. You’ll walk away with a clear marketing plan you can confidently implement.

    Particularly suited to:
    Retail, hospitality and wellness businesses navigating seasonal demand and consistency.

  • Western Suburbs

    Location: Parramatta

    Next Workshop:
    Monday 6th April
    Tuesday 7th April

    Build a clear, practical marketing plan you can actually use, in one focused day.

    Focus: Cut through the noise and focus only on the marketing activities that drive real results for your business.

    Description: Learn the simple steps to attract customers, get noticed, and grow your revenue, without overcomplicating things. You’ll walk away with a clear marketing plan you can confidently implement.

    Particularly suited to:
    Service-based businesses focused on growth, structure and consistency.

  • Inner West

    Location: Marrickville

    Next Workshop:
    Monday 23rd February
    Tuesday 24th February

    Build a clear, practical marketing plan you can actually use, in one focused day.

    Focus: Cut through the noise and focus only on the marketing activities that drive real results for your business.

    Description: Learn the simple steps to attract customers, get noticed, and grow your revenue, without overcomplicating things. You’ll walk away with a clear marketing plan you can confidently implement.

    Particularly suited to:
    Retail, hospitality, creative and wellness businesses in the Inner West.

  • Inner West North

    Location: Balmain

    Next Workshop:
    Monday 10th March
    Tuesday 11th March

    Build a clear, practical marketing plan you can actually use, in one focused day.

    Focus: Cut through the noise and focus only on the marketing activities that drive real results for your business.

    Description: Learn the simple steps to attract customers, get noticed, and grow your revenue, without overcomplicating things. You’ll walk away with a clear marketing plan you can confidently implement.

    Particularly suited to:
    Owner-operated retail and service businesses looking for clearer local visibility.

  • Sydney City Fringe

    Location: Surry Hills

    Next Workshop:
    Monday 16th March
    Tuesday 17th March

    Build a clear, practical marketing plan you can actually use, in one focused day.

    Focus: Cut through the noise and focus only on the marketing activities that drive real results for your business.

    Description: Learn the simple steps to attract customers, get noticed, and grow your revenue, without overcomplicating things. You’ll walk away with a clear marketing plan you can confidently implement.

    Particularly suited to:
    Founder-led businesses, studios and professional services.

  • Sydney Eastern Suburbs

    Location: Bondi Junction

    Next Workshop:
    Monday 23rdMarch
    Tuesday 24th March

    Build a clear, practical marketing plan you can actually use, in one focused day.

    Focus: Cut through the noise and focus only on the marketing activities that drive real results for your business.

    Description: Learn the simple steps to attract customers, get noticed, and grow your revenue, without overcomplicating things. You’ll walk away with a clear marketing plan you can confidently implement.

    Particularly suited to:
    Brand-led businesses ready to refine their positioning and turn attention into revenue.

  • Northern Beaches

    Location: Manly

    Next Workshop:
    Monday 31st March
    Tuesday 1st April

    Build a clear, practical marketing plan you can actually use, in one focused day.

    Focus: Cut through the noise and focus only on the marketing activities that drive real results for your business.

    Description: Learn the simple steps to attract customers, get noticed, and grow your revenue, without overcomplicating things. You’ll walk away with a clear marketing plan you can confidently implement.

    Particularly suited to:
    Retail, hospitality and wellness businesses navigating seasonal demand and consistency.

  • Western Suburbs

    Location: Parramatta

    Next Workshop:
    Monday 6th April
    Tuesday 7th April

    Build a clear, practical marketing plan you can actually use, in one focused day.

    Focus: Cut through the noise and focus only on the marketing activities that drive real results for your business.

    Description: Learn the simple steps to attract customers, get noticed, and grow your revenue, without overcomplicating things. You’ll walk away with a clear marketing plan you can confidently implement.

    Particularly suited to:
    Service-based businesses focused on growth, structure and consistency.

The work that truly lights me up is helping small business owners

The work that truly lights me up is helping small business owners

Hands on learning

Each workshop is practical and interactive — you’ll walk away with tools, templates, and actions you can put into practice in your Sydney small business right away.

Hands on learning

Each workshop is practical and interactive — you’ll walk away with tools, templates, and actions you can put into practice in your Sydney small business right away.

Small business focused

Every session is designed specifically for local Sydney small businesses — with examples, challenges, and strategies that actually fit your day-to-day reality.

Small business focused

Every session is designed specifically for local Sydney small businesses — with examples, challenges, and strategies that actually fit your day-to-day reality.

Support beyond the session

You’ll gain access to resources, community, and follow-up support to help you implement what you’ve learned and keep your business growing.

Support beyond the session

You’ll gain access to resources, community, and follow-up support to help you implement what you’ve learned and keep your business growing.

Black and white photo of a smiling woman with short, layered hair and dark eye makeup, wearing a black top with a neckline.

Meet your facilitator

Hi I’m Edwina
I’ve spent over 20 years helping businesses grow in Marketing Agencies across Sydney & London, but the work that truly lights me up is helping small business owners right here in Sydney. I want to use that “Big Brand” expertise to make a real difference for the small businesses that keep Sydney’s neighbourhoods vibrant.

I started The Small Business Collective because I know how powerful good marketing can be…

…and I want to make it simple, practical, and doable for everyone. These workshops are my way of sharing what I’ve learned, cutting through the noise, and helping you feel more confident about growing your business.

Ready to grow your business — without the overwhelm?
Spaces are limited for each session, so grab your spot and start building a stronger, smarter business today.

I'm ready to grow my business